NAYARIT, Mexico (September 8, 2025) — Nayarit, one of Mexico’s most diverse destinations, is inviting travelers to look beyond the beaches this season and explore its highland towns — fresh, breezy escapes where history, culture, and nature converge.
The launch of new flights from Vancouver and Calgary into Riviera Nayarit International Airport (TPQ) expands direct access to Mexico’s Pacific coast. Alongside pristine beaches and luxury resorts, visitors now have seamless entry to the region’s lesser-known treasures: mountain towns where cobblestone streets, volcanic landscapes, and cool climates offer an alternative to Winter coastal crowds.
“Nayarit is not only beaches and surf — our mountain towns are living testaments to culture and nature,” said a spokesperson for the Nayarit Ministry of Tourism. “Here, travelers can discover our Pueblos Mágicos and connect with traditions that have shaped this land for centuries.”
Jala: The Original Magic in the Mountains
Set against the slopes of the El Ceboruco volcano, Jala was the first Nayarit town designated a Pueblo Mágico. Known for its colonial architecture and maize heritage — including corn cobs up to 17 inches long — Jala blends volcanic adventure with historic charm. Highlights include the Basilica Lateranense, the Convent of Limpia y Purísima Concepción with its rare indigenous Virgin carving, and the celebrated Elote Fair in August.
Compostela: History with a Fresh Breeze
One of the oldest colonial cities in western Mexico, Compostela offers centuries-old churches, hot springs, and shaded forests. Visitors can explore the Parish of Santiago Apóstol, hike through pine woodlands, or discover the mysterious petroglyphs of the AltaVista site. Local flavors like pollo al Ixtlán and pescado zarandeado round out the experience.
Amatlán de Cañas: Wellness Among Waterfalls
This newly designated Pueblo Mágico near the Jalisco border is a haven of natural spas, rivers, and artisanal chocolate. El Manto, a crystalline waterfall-fed pool enclosed by cliffs, is the centerpiece. Hiking trails, abandoned mining towns, and traditional dishes such as tomato-braised tongue add depth to the mountain experience.
Santa María del Oro: A Crater Lake Retreat
Only 40 minutes from Tepic, Santa María del Oro enchants with its lagoon set in the crater of an extinct volcano. Visitors can kayak, paddleboard, or simply soak in the silence of its turquoise waters. Boutique stays and lakeside restaurants showcase the area’s hospitality, while nearby Arcadia Park Adventure offers zip-lining and rappelling among waterfalls.
A Natural Alternative to the Coast
With average temperatures around 22–23°C (71–73°F), Nayarit’s highland towns provide a refreshing contrast to coastal heat. These destinations combine cool mountain air with warm cultural traditions, from Huichol artistry to colonial heritage, making them an emerging choice for discerning travelers.
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