NAYARIT, Mexico (Sep. 24, 2025) — As the colder months approach, travelers searching for sunshine and cultural discovery are turning their eyes to Nayarit, Mexico’s rising star on the Pacific coast. With its pristine beaches, magical towns, and rich traditions, the state is positioning itself as one of the top destinations to visit in 2025.

The launch of new direct flights from Vancouver and Calgary into Riviera Nayarit International Airport (TPQ) this December adds seamless access for Canadian visitors seeking a mix of relaxation, adventure, and authenticity.

“Nayarit offers a rare blend of luxury and tradition — from whale watching and cultural festivals to boutique hotels and world-class resorts,” said Juan Enrique Suarez del Real Tostado, Minister of Tourism, Nayarit Ministry of Tourism. “With our new air connectivity, travelers can discover both the coastline and the heart of Mexico with ease.”

Sunshine and Beaches Year-Round

With more than 200 miles of Pacific coastline, Nayarit is a dream for those escaping chilly weather. Bohemian Sayulita is alive with surf culture and artisan shops, Punta Mita delivers luxury with its five-star resorts and golf courses, while San Blas offers history, estuaries, and birdwatching.

Beyond the Coast: Magical Towns

Nayarit is home to nine Pueblos Mágicos (Magical Towns) — more than almost any state in Mexico. Recent additions such as Amatlán de Cañas and Ixtlán del Río join favorites like Jala, Compostela, and Mexcaltitán. Each town offers a unique flavor of heritage, from cobblestone streets and colonial churches to island canals and pre-Hispanic traditions.

Culinary Adventures

Food lovers will find fresh seafood at every turn, from ceviche and aguachile to pescado zarandeado, the state’s signature grilled fish. Local markets brim with tropical fruits, tamales, and regional cheeses, while culinary tours and cooking classes offer hands-on ways to connect with tradition.

Outdoor Experiences

Fall and winter bring migrating humpback whales to Banderas Bay, making it prime season for eco-tours. Inland, travelers can hike or horseback ride through the Sierra Madre Mountains, chase waterfalls, or explore the Marietas Islands by snorkel and dive.

Luxury and Wellness

From beachfront bungalows to luxury resorts like the Four Seasons and St. Regis Punta Mita, Nayarit’s accommodations are as varied as its landscapes. Wellness retreats across the state blend yoga, indigenous-inspired spa treatments, and holistic therapies with ocean or mountain views.

A Cultural Season

Festivals and traditions fill the calendar, from Day of the Dead celebrations in the Pueblos Mágicos to Huichol art fairs and patron saint festivals. Visitors are invited to immerse themselves in Nayarit’s living culture, where music, dance, and vibrant colors bring each town to life.

A Destination for 2025

With expanded air service, growing recognition of its cultural treasures, and a commitment to both authenticity and luxury, Nayarit is emerging as one of Mexico’s most compelling destinations. This fall and winter, the state is ready to welcome travelers eager to uncover its beaches, mountains, villages, and spirit.

Fly to Nayarit — Connect with México.

About Nayarit Tourism Nayarit Tourism promotes the state’s diverse destinations, offering visitors a unique blend of coastal beauty, cultural heritage, and outdoor adventure. For more information on travel itineraries, accommodations, and experiences, visit: visitnayarit.travel