Cancún, Mexico — October 17, 2025 — The state of Nayarit, Mexico, successfully showcased its diverse tourism offerings during Ascend 2025, the flagship event of ALG Vacations, which brings together top sellers and strategic partners from leading travel brands such as Apple Vacations, Funjet Vacations, Travel Impressions, and United Vacations.
In partnership with Paradise Village Beach Resort & Spa, Nayarit’s participation provided an ideal platform to connect directly with hundreds of U.S. travel advisors and key industry partners—one of the most important markets for the destination.
The delegation spotlighted the launch of new flight routes from the United States and Canada beginning in the winter 2025–2026 season, expanding connectivity and making it easier for international travelers to access Nayarit’s beaches, nature, and luxury experiences along Mexico’s Pacific coast.
Joining the state’s efforts, prominent hotel partners—including Krystal Hotels & Resorts, Marival Resorts, and Iberostar—helped showcase the strength and versatility of Nayarit’s hospitality portfolio within ALG Vacations’ vast distribution network.
“Events like Ascend represent an excellent opportunity to position Nayarit as a leading destination in Mexico, strengthen strategic alliances, and generate benefits that reach the entire tourism value chain,” said Juan Enrique Suárez del Real Tostado, Secretary of Tourism for the State of Nayarit.
With this successful participation, Nayarit reaffirms its commitment to international promotion and continues to strengthen its presence in key markets by highlighting its world-class resorts, rich culture, and authentic coastal lifestyle.
About Nayarit
Located on Mexico’s Pacific coast, Nayarit offers more than 200 miles of pristine beaches, luxury resorts, charming coastal towns, and vibrant cultural traditions. With the new Riviera Nayarit International Airport (TPQ) enhancing accessibility from North America, the state continues to emerge as one of Mexico’s most captivating destinations—where luxury, nature, and culture meet.
For more information, visit www.visitnayarit.travel
