Nayarit, Mexico – March 21, 2025 – Nayarit is stepping onto the global stage with two bold tourism campaigns—“México por Descubrir” (The Unseen Mexico) and “Despierta al Paraíso” (Wake Up to Paradise). Led by the Ministry of Tourism of Nayarit, these initiatives are designed to showcase the region’s diverse landscapes, support local communities, and promote responsible tourism.

By highlighting both off-the-beaten-path cultural experiences and high-end luxury offerings, Nayarit is positioning itself as a destination that offers something truly unique for every kind of traveler. Whether it’s exploring ancient indigenous traditions, hiking through lush jungles, or unwinding at a world-class resort, the state offers a deeper, more immersive way to experience Mexico.

México por Descubrir: A Different Side of Nayarit

For many travelers, Nayarit is synonymous with its sun-drenched beaches, but beyond the coastline lies a region rich in history, tradition, and adventure. “México por Descubrir” shifts the focus to the state’s diverse landscapes and cultural depth, encouraging travelers to explore its foundational indigenous heritage, historic towns, and intoxicating natural settings.

This campaign isn’t just about attracting visitors—it’s about reshaping perceptions. Nayarit is more than a beach destination; it is a place where centuries-old traditions meet unspoiled nature, where history is alive in every town and trail. By bringing attention to these aspects, the campaign encourages a more sustainable and meaningful form of tourism, one that benefits local communities and preserves Nayarit’s natural and cultural treasures.

Destinations That Go Beyond the Beach

From the pre-Hispanic ruins of Los Toriles to the mangrove forests of La Tovara, this campaign highlights places that offer both adventure and insight into Nayarit’s past and present:

●      Climb Cerro del Mono for a panoramic view of the Pacific.

●      Spot whales at Islas Marietas, a UNESCO-protected marine paradise.

●      Explore Las Minas & El Real Mineral, sites that tell the story of Nayarit’s mining heritage.

●      Visit Mexcaltitán, the island believed to be the legendary birthplace of the Aztecs.

●      Walk the colonial streets of Jala & Ixtlán, towns steeped in history and charm.

Beyond these, there are countless other hidden trails, artisan villages, and natural wonders waiting to be explored. The goal is to encourage a new kind of traveler—one who seeks more than just relaxation and wants to truly connect with the destination.

By highlighting these destinations, Nayarit is supporting local economies, promoting responsible travel, and offering visitors an authentic way to engage with the region.

Despierta al Paraíso: Where Nature and Luxury Intersect

While “México por Descubrir” focuses on exploration and cultural depth, “Despierta al Paraíso” presents Nayarit as a luxury destination where world-class hospitality and natural beauty exist in perfect harmony. With Riviera Nayarit at its center, this campaign invites travelers to experience a side of Mexico that is both indulgent and deeply connected to the land.

Luxury travel is evolving, with more travelers seeking exclusivity without isolation, comfort without excess, and experiences that feel both high-end and meaningful. Riviera Nayarit delivers on all fronts—offering private resorts, top-tier golf courses, wellness retreats, and fine dining, all while remaining in tune with the surrounding environment.

Signature Experiences in Riviera Nayarit

●      Punta Mita Beach – A secluded escape with private resorts and exclusive beach clubs.

●      Championship Golf Courses – World-renowned greens set against breathtaking ocean views.

●      Spa & Wellness Retreats – Luxury meets holistic well-being, with treatments inspired by local traditions.

●      Gastronomy & Fine Dining – A fusion of fresh seafood, regional flavors, and innovative culinary artistry.

●      Marietas Islands – Pristine waters  and hidden beaches for unforgettable private excursions.

More than just a call to visit, “Despierta al Paraíso” is an invitation to redefine what luxury means—where exclusivity is about curated experiences, not just price tags, and where the natural environment enhances, rather than competes with, high-end travel.

Luxury here is not just about accommodations—it’s about the complete experience, whether that means dining at a restaurant run by an acclaimed chef, enjoying a private yacht excursion, or unwinding with a spa treatment that incorporates local botanicals. It’s about immersing in a destination that values relaxation, wellness, and world-class service.

A Tourism Model Rooted in Sustainability

Both campaigns align with the Ministry of Tourism’s mission to ensure that tourism in Nayarit remains sustainable, inclusive, and beneficial to local communities. The focus is on:

●      Creating economic opportunities by investing in local businesses and artisans.

●      Preserving indigenous traditions through respectful and immersive cultural experiences.

●      Encouraging conservation by promoting eco-conscious travel practices.

●      Developing sustainable luxury that integrates environmental responsibility into high-end tourism.

This commitment ensures that Nayarit’s growth as a travel destination does not come at the cost of its natural and cultural heritage. Instead, it empowers communities, supports the environment, and offers travelers a more meaningful way to explore Mexico.

Nayarit: A Destination for Every Kind of Traveler

With these two campaigns, Nayarit is proving that its greatest experiences go beyond the shoreline. Whether it’s a cultural deep dive, an outdoor adventure, or a luxury escape, the state offers a way to see Mexico through a different lens—one that is rich, immersive, and unforgettable.

For those ready to explore beyond the ordinary,Nayarit is ready to welcome them.

For photos, click here!

Media contact,

Gustavo Rivas-Solis

gustavo@enroutecommunications.com