Riviera Nayarit and the state of Nayarit took part in a special activation during the Dallas Cowboys’ Game Day at AT&T Stadium, where they engaged directly with fans in the stadium marketplace, as well as with opinion leaders from a private suite.

During the event, representatives connected with editors from high-profile media outlets such as Condé Nast Traveler, National Geographic, Forbes, Variety, Dallas Morning News, and Dallas Observer, among others, as well as with representatives from United Airlines, strengthening strategic relationships with key media and partners in the U.S. market.

The activation helped position Riviera Nayarit and Nayarit as a diverse, high-value destination, highlighting their luxury offerings, culture, gastronomy, and experiences beyond sun and beach, within a high-impact environment aligned with the target audience.

This participation is part of the state’s tourism promotion strategy focused on experiential marketing, strategic partnerships, and brand positioning in priority markets such as Texas and the United States.