New York – February 28, 2014 – The Municipality of San Miguel de Allende has launched a PR and marketing campaign aimed to increase US arrival to the UNESCO World Heritage city and recently named “Best City of the World” by Condé Nast Traveler.
 

The multifaceted campaign will include media relations, press trips, marketing, trade training, events and consumer-targeted publicity and will be managed by ENroute Communications, a travel and tourism boutique agency based in New York that specializes in public relations, marketing and destination representation.

Located three hours from Mexico City, San Miguel is one of Mexico’s most popular destinations for Americans because the World Heritage site provides a unique setting for cultural, gastronomical and luxurious getaways. A well-awarded city, it is also one of the best positioned cities in the international festival circuit with events such as the International Film Festival, Jazz & Blues Festival, La Calaca cultural festival and the SMArt Festival.

In 2014, the city will also open its first convention center, which will place the popular city on the meeting industry map. San Miguel is also home to two Virtuoso properties – Casa de Sierra Nevada and Rosewood San Miguel De Allende

Mr. Mauricio Trejo, Mayor of San Miguel de Allende will be meeting media and industry leaders during the city’s participation at the New York Times Travel Show and inviting the public to visit the enchanting city of San Miguel de Allende.