Mexican designers flock to SMA to show new collections from April 25 to 27, 2018

San Miguel de Allende, April 9, 2018 — The fourth iteration of “Dress to Give” Fashion Days will be held in Mexican colonial city of San Miguel de Allende from April 25 to 27, 2018.
 
The brainchild of self-proclaimed “fashion lover” Blanca Salinas, Dress to Give is an event with a cause, as it benefits 200 children with neurological and motor disabilities cared for by the Integral Rehabilitation Center of San Miguel de Allende, or CRISMA.
 
Both new and established Mexican designers will be taking part in this year’s edition of “Dress to Give” Fashion Days, transforming Travel + Leisure magazine’s “World’s Best City” for 2017 into a catwalk and celebration of Mexican artistry and fashion.
 
Participating fashion houses include Abel López, Armando Takeda, La Colektiva Hojasanta, Macario Jiménez, Olmos y Flores, Pineda Covalin, Vero Solís, Zacasha and Zingara.
 
Hotels taking part include some of the destination’s most celebrated properties, including Hotel Matilda, Hotel Casa Blanca 7 and Rosewood San Miguel de Allende.
 
San Miguel de Allende is home to hundreds to artists, including jewelry designers, painters and sculptors. With sky-top bars, cafes and restaurants lining the center of the city, the picturesque destination is an ideal getaway for those looking for high-end, trendy and fashionable offerings.
 
For more information on Dress to Give, visit www.fashiondays.com.mx. For more about CRISMA, see www.crisma.org 

Dress to give HD Photos: click here  For more information visit: http://visitsanmiguel.travel/
Press contact: carlos@enroutecommunications.com 

More information on participating designers
 
Abel López
 
Abel López arises from the need to design from his own perspective, creating a DNA of silhouettes and styles that have identified him as one of the best designers at a national level.
 
The muse’s conception is of a sensitive, delicate, secure woman, a person who expresses herself through her style. Using elegant silhouettes, classic and at the same time contemporary, with particular shapes in the lines and strokes, an aesthetic sophistication is achieved with a light futuristic touch.
 
Armando Takeda
 
He is considered one of the newest talents, with the most promise, in the current world of fashion. He studies fashion in Tokyo, at Esmod Japan University, which has its main school in Paris. After a year, he decided to move to the prestigious Central Saint Martins College of Arts and Design in London, where he obtained his degree. Working as a design assistant at Alexander McQueen and as co-designer at Bruno Pieters (ex-creative director of Hugo Boss), in both brands he participated designing ladies and gentleman’s clothing for the catwalks of Paris. In 2012, after four and a half years in Japan, he returned to Mexico, his native country, to undertake an ethical brand focusing on collaboration with artisans and small workshops for the improvement of their living conditions.
 
La Colektiva Hojasanta
 
Hojasanta Boutique Hotel and its collection of pioneering designers in the concept of high-end fashion and Mexican gala located in San Miguel de Allende joined together for the San Miguel de Allende Integral Rehabilitation Center “CRISMA” collaborating with a 100% Mexican design proposal.
 
Companies in San Miguel that contribute and promote social responsibility leave a valuable physical and economic impact hosting events of this type. These events become platforms for success. La Colektiva Hojasanta will be donating a percentage of the sales that are made during these three days of events.
 
Macario Jiménez
 
With more than two decades of experience, Macario Jiménez has distinguished itself as a luxury company with its own personality, always taking into account that fashion is a continuous change.
 
Based on exclusivity and shopping experience, Macario Jiménez explores and exploits an infinity of possibilities within luxury design. Exclusivity is what makes Macario Jiménez unique. Thanks to both innovation and aesthetics, the brand’s collections have generated great publicity, resulting in creation of a fashion industry touchstone blending national talent with international influence. The fashion house was named in 2001 as best designer by TACTEL, boosting the brand internationally.
 
Noted for impeccable design and ultra-feminine silhouettes, the style of the brand can be summed up in one word: air. Two decades of constant change, innovation and, most importantly, reaffirming the aesthetics of the brand, always being faithful to an impeccable and minimalist, ultra-feminine design. Wearing Macario Jiménez is an experience that distinguishes individuality and highlights the best of each person through a unique, sensual and elegant creation.
 
Olmos y Flores — “Pop culture, prints and sex”
 
Olmos y Flores arises from the need to evolve the vision and aesthetics of a Mexican man and woman who know what they want and where they are going. Brand thinking is about creating a different character within a storyline, taking fashion to another level without losing commercial vision. The name of Olmos y Flores derives from the last name of the designers, the two elements that intertwine the experimental and the commercial.
 
For six years, this has led consumers to buy not just a piece of clothing but a construction of concepts and stories with a unique identity.
 
Pineda Covalin — presents, for San Miguel de Allende Fashion Days, its collection PV 18: Geography and Mexican mythology
 
For the PV18 season, Pineda Covalin is inspired by elements that have been admired by generations: geography and Mexican mythology. A combination of the real and the intangible results in a perfect balance. In this collection, Pineda Covalin invites us to enter, to travel, through two contrasting areas of the Mexican Republic.
 
On the one hand, a journey where the sea meets the earth. A place full of color, a hidden paradise, full of exotic and sensory elements, balance and guardian of the natural order. A biosphere that shows its character as a prime source in design elements that inspire unique shapes and textures. On the other, a trip through the north of our country, where objects of great beauty and millenary tradition are molded by the four elements, a perfect mix between earth, water, fire and air. Retaking figures and geometric motifs with representations of animals such as snakes and birds, especially the eagle, which represents freedom.
 
Finally, it elevates us to the cosmos, where the moon rests, which shelters the night-granting fertility to the Earth, giving origin to birth and creation, which has been a fundamental vestige for the mythology and cosmogony of civilizations.
 
Vero Solís
 
Born in Monterrey, Mexico, Vero Solís boasts a versatile and unique style that has made her a local celebrity and a constant pioneer of fashion for children and teenagers. Madly in love with fashion, she creates designs that are glamorous and fresh, crafted to be different and fun every day.
 
Influenced by music and by great designers such as Chanel, Stella McCartney and Ellie Saab — and with strong women and fashionistas at the core of her vision — Vero has conquered with her original designs and style.
 
Zacasha
 
Zacasha was born from the errant life of French fashion designer Jennifer Belcourt-Dockendorf, and her travels to different regions of Asia. Fifteen years ago, Belcourt-Dockendorf settled in Bali, Indonesia, where she began designing a collection of necklaces with “tassels” inspired by Balinese jewelry. Each island in Indonesia has its respective traditions, and by combining them, she managed to create a chic, eclectic and mystical line for contemporary women. Over the years, Zacasha has expanded its line and currently manages jewelry, bags and a home goods line. It has integrated new and different materials, such as feathers, natural shells and semiprecious stones, designing unique and versatile accessories.

About San Miguel de Allende

San Miguel de Allende, better known as “the heart of Mexico,” is considered the forge for the national independence, the birthplace of illustrious men and a colonial jewel that is distinguished by the warmth and generosity of its people and its rich history, both cultural and architectural.  On July 7, 2008, it was named a Cultural Heritage city by UNESCO, under the title of “Protective town of San Miguel and the Sanctuary of Jesús Nazareno de Atotonilco.” The distinction was awarded the city due to its cultural and architectural contribution to Mexican Baroque. For more, go to www.visitsanmiguel.travel