Los Angeles, California, April 1th, 2026 – Riviera Nayarit joined the Los Angeles Lakers in celebrating the team’s qualification for the National Basketball Association playoffs, marking the conclusion of a successful season-long series of joint activations. The final event took place April 12 during the matchup against the Utah Jazz.
As part of the closing activities, Riviera Nayarit hosted the “Lakers Live Experience,” engaging directly with fans through interactive dynamics, branded content and on-site presence. Ahead of the game, the destination operated a fan-focused booth offering promotional items and travel information, reinforcing its positioning in one of its key U.S. markets.
During halftime, Nayarit took part in the Fan Appreciation Day by awarding a trip to Riviera Nayarit as part of the on-court shooting contest. In addition, content creators invited by the destination attended the game and participated in an exclusive on-court experience, with pregame access for content production.
These efforts are part of a broader strategy positioning Riviera Nayarit as the official Lakers destination in Mexico, integrating tourism promotion with high-impact experiences within professional sports.
Press kit and photo gallery: https://bit.ly/Nayarit-PressKit
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About Nayarit
Located along Mexico’s Pacific coast, Nayarit is a fast-growing tourism destination known for its blend of luxury, nature, and cultural authenticity. Home to the Riviera Nayarit, the state features more than 300 kilometers of coastline with world-class resorts, boutique hotels, surf towns, and protected natural areas, alongside nine Pueblos Mágicos and rich indigenous heritage. With expanding air connectivity through Tepic International Airport and a strong focus on sustainability, Nayarit continues to position itself as a global destination offering diverse, high-quality travel experiences.
About ENroute Communications
ENroute Communications is a leading travel and tourism public relations agency specializing in Mexico and international destination marketing. With more than two decades of combined experience representing destinations across the country, the agency develops and executes integrated communications strategies in the United States and Canada, including media relations, brand positioning, strategic partnerships and high-impact campaigns.
As the public relations agency of record for Nayarit in North America, ENroute Communications has played a key role in elevating the destination’s visibility among top-tier media, travel advisors and industry stakeholders, positioning Nayarit as one of Mexico’s most dynamic and fast-growing tourism destinations.
Media Contact:
Gustavo Rivas
Director
