RIVIERA NAYARIT, Mexico – May 29, 2026 — The partnership between Nayarit and the Dallas Cowboys came to life this week as the destination welcomed the Dallas Cowboys Cheerleaders and a select group of Dallas-based media for an immersive experience showcasing the region’s luxury, culture, adventure, and culinary offerings.
As part of the ongoing alliance between Nayarit, Riviera Nayarit, and the Dallas Cowboys, media representatives from the Dallas-Fort Worth market traveled to Mexico’s Pacific Coast to experience firsthand the attractions that are making Nayarit one of Mexico’s fastest-growing tourism destinations.
The visit included a special event at Mandarina featuring an official photo opportunity with the Dallas Cowboys Cheerleaders, followed by a press conference highlighting the partnership and its role in strengthening tourism ties between Texas and Nayarit.
Throughout the week, visiting journalists explored the destination beyond its celebrated beaches, discovering the diverse experiences available to travelers from North Texas. The itinerary included visits to Sayulita, one of Mexico’s most vibrant surf and lifestyle destinations, where guests explored colorful streets lined with artisan boutiques, galleries, restaurants, and cafés.
The group also experienced the luxury side of the destination through culinary programming at Punta Mita, including an exclusive cooking experience and lunch at The St. Regis Punta Mita Resort. Additional cultural experiences included a visit to Planeta Cacao, where participants learned about the history, significance, and artisanal production of chocolate in Mexico.
Adventure also played a central role in the program, with off-road experiences through the scenic landscapes of Rancho Mi Chula, offering a glimpse into the outdoor activities increasingly attracting travelers to the region.
Hosted at Conrad Punta de Mita, the official hotel partner for the media visit, guests experienced the property’s luxury accommodations and world-class hospitality. The itinerary culminated with a special dinner at Códex, one of Mexico’s most acclaimed restaurants, further highlighting Nayarit’s growing reputation as a premier culinary destination.
The media visit is part of a broader strategy to increase awareness of Nayarit within the Dallas-Fort Worth market, one of the destination’s most important U.S. visitor sources. Through partnerships with iconic organizations such as the Dallas Cowboys, Nayarit continues to connect with travelers seeking authentic experiences that blend luxury, culture, gastronomy, wellness, and adventure.
As travelers increasingly look beyond traditional beach vacations, Nayarit offers a compelling mix of coastal beauty, charming towns, world-class resorts, outdoor recreation, and rich cultural traditions—making it one of Mexico’s most dynamic destinations for 2026 and beyond.
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About ENroute Communications
ENroute Communications is a leading travel and tourism public relations agency specializing in Mexico and international destination marketing. With more than two decades of combined experience representing destinations across the country, the agency develops and executes integrated communications strategies in the United States and Canada, including media relations, brand positioning, strategic partnerships and high-impact campaigns.
As the public relations agency of record for Nayarit in North America, ENroute Communications has played a key role in elevating the destination’s visibility among top-tier media, travel advisors and industry stakeholders, positioning Nayarit as one of Mexico’s most dynamic and fast-growing tourism destinations.
