ACAPULCO, Mexico – May 04, 2026 — The state of Nayarit showcased continued tourism growth, investment momentum and expanded global positioning during the 50th edition of Tianguis Turístico México 2026, securing key agreements, industry recognition and more than 2,300 business appointments with domestic and international buyers.
Led by Tourism Secretary Juan Enrique Suárez del Real Tostado and backed by the administration of Governor Miguel Ángel Navarro Quintero, the destination advanced a strategic agenda centered on connectivity, product development and international partnerships.
Investment, partnerships drive growth
Nayarit was recognized as the Mexican state with the highest tourism investment volume, underscoring strong private-sector confidence. Key agreements announced during the show included:
A memorandum of understanding with CONCANACO
Strategic meetings with global investors, including RIU Hotels & Resorts
Partnerships with PROVINO
Launch of a professional training platform in collaboration with CENEVAL
Air access, infrastructure expansion
Officials highlighted infrastructure upgrades designed to support demand growth, including a new airport terminal project to strengthen airlift and passenger capacity. The state also introduced a co-branded campaign with Volaris aimed at boosting accessibility and visitation.
Awards and product recognition
Nayarit earned multiple honors at the “Lo Mejor de México 2026” awards, including recognition for luxury and wellness experiences, emerging beaches and cultural routes. Additional accolades came from México Desconocido, Excelencias and other national tourism bodies.
The destination also received a national innovation award for its coasteering experience at Mirador del Toro, reinforcing its positioning in adventure and nature-based tourism.
Community tourism and cultural assets
The state emphasized its community-based tourism strategy, spotlighting experiences that connect visitors with local culture, gastronomy and artisan traditions. These initiatives continue to support inclusive economic development across rural and coastal communities.
Film, sports and global visibility
At the Mexico Screen forum, Nayarit promoted its diverse landscapes and production-ready infrastructure to the film industry. Officials also announced upcoming events, including the Riviera Nayarit Half Marathon and an expanded sports calendar designed to drive year-round demand.
Outlook
With strong deal flow, expanded connectivity initiatives and sustained recognition across key segments, Nayarit concluded Tianguis Turístico 2026 reinforcing its trajectory as one of Mexico’s fastest-growing destinations.
Tourism officials said the results reflect a long-term strategy focused on investment, accessibility and diversified product development aimed at strengthening the state’s competitiveness in international markets.
About Nayarit
Located along Mexico’s Pacific coast, Nayarit is a fast-growing tourism destination known for its blend of luxury, nature, and cultural authenticity. Home to the Riviera Nayarit, the state features more than 300 kilometers of coastline with world-class resorts, boutique hotels, surf towns, and protected natural areas, alongside nine Pueblos Mágicos and rich indigenous heritage. With expanding air connectivity through Tepic International Airport and a strong focus on sustainability, Nayarit continues to position itself as a global destination offering diverse, high-quality travel experiences.
About ENroute Communications
ENroute Communications is a leading travel and tourism public relations agency specializing in Mexico and international destination marketing. With more than two decades of combined experience representing destinations across the country, the agency develops and executes integrated communications strategies in the United States and Canada, including media relations, brand positioning, strategic partnerships and high-impact campaigns.
As the public relations agency of record for Nayarit in North America, ENroute Communications has played a key role in elevating the destination’s visibility among top-tier media, travel advisors and industry stakeholders, positioning Nayarit as one of Mexico’s most dynamic and fast-growing tourism destinations.
