Nayarit, Mexico – June 23 2026 – Mexico’s Pacific coast is set to gain even greater recognition within the global surfing community as Nayarit advances a series of initiatives designed to strengthen surf tourism, coastal development, and international collaboration.
As part of a national strategy to promote sports and coastal tourism, Mexico’s Secretary of Tourism, Josefina Rodríguez Zamora, and Nayarit Secretary of Tourism, Juan Enrique Suárez del Real Tostado, recently met with representatives of the state’s surfing associations to discuss infrastructure improvements, destination promotion, and sustainable development initiatives aimed at supporting the continued growth of surfing across the region.
The meeting focused on surf tourism as a driver of economic development, environmental stewardship, and community well-being, while exploring opportunities to enhance visitor experiences and strengthen Nayarit’s reputation among surfers worldwide.
A major milestone highlighted during the discussions was the recent appointment of Bahía de Banderas as Vice President of the World Surf Cities Network (WSCN), a distinction awarded unanimously by member destinations. The recognition places Nayarit in a leadership role within an international network of surfing destinations committed to sustainable tourism, coastal preservation, and surf culture.
Through this new role, Bahía de Banderas will collaborate with renowned surf destinations including Ericeira, Nazaré, and Viana do Castelo in Portugal; San Sebastián and Las Palmas de Gran Canaria in Spain; Garabito in Costa Rica; Arica in Chile; and Miraflores in Peru, further elevating Nayarit’s international profile.
The announcement follows additional national initiatives unveiled by Mexico’s Secretary of Tourism during a federal tourism briefing on June 22, including the creation of a new national surf tourism route that will connect some of Mexico’s most iconic surf destinations and promote the country as a premier international surfing destination.
Among the most significant developments is the announcement that Sayulita will officially become Mexico’s first Surf City, receiving the designation on November 2, 2026, during the destination’s Day of the Dead celebrations.
The designation recognizes Sayulita’s long-standing role as one of Mexico’s most beloved surf towns and a gateway to the country’s vibrant surf culture. Known for its consistent waves, laid-back atmosphere, surf schools, and international community, Sayulita has become a favorite destination for beginners and experienced surfers alike, attracting visitors from across North America and around the world.
The recognition is expected to further strengthen the destination’s appeal among surf travelers, active lifestyle enthusiasts, and adventure seekers while generating new opportunities for local businesses, surf operators, and community-based tourism initiatives.
These efforts reflect the vision of Governor Miguel Ángel Navarro Quintero, whose administration has prioritized sustainable tourism development, environmental protection, and inclusive economic growth throughout the state.
With more than 200 miles of Pacific coastline, world-class breaks, a growing calendar of surf competitions, and a commitment to sustainability, Nayarit continues to position itself as one of North America’s most exciting surf destinations.
As global demand for authentic outdoor and sports travel experiences continues to rise, Nayarit is uniquely positioned to offer visitors a blend of world-class waves, vibrant coastal culture, natural beauty, and community-driven tourism experiences that extend far beyond the beach.
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About ENroute Communications
ENroute Communications is a leading travel and tourism public relations agency specializing in Mexico and international destination marketing. With more than two decades of combined experience representing destinations across the country, the agency develops and executes integrated communications strategies in the United States and Canada, including media relations, brand positioning, strategic partnerships and high-impact campaigns.
As the public relations agency of record for Nayarit in North America, ENroute Communications has played a key role in elevating the destination’s visibility among top-tier media, travel advisors and industry stakeholders, positioning Nayarit as one of Mexico’s most dynamic and fast-growing tourism destinations.
