The 29th edition was the largest in the history of this event with more than 6 thousand business meetings
Nayarit, February 14, 2024 – The Gala Puerto Vallarta – Riviera Nayarit closes its 29th edition, the largest travel and tourism event of its kind to take place in Mexico and considered the prelude to the Mexican Tianguis Turistico. This edition is now the largest in history as over 6 thousand business meetings took place, all with the objective of occupancy in both destinations.
Guests of the destinations started arriving the 2nd of February to take part in extensive agendas of hotel and destination site visits with an opening reception taking place in Puerto Vallarta’s Art District on the 6th with the official welcome cocktail taking place on the 7th in Riviera Nayarit under the theme of “Carnival in Nayarit” in the newly opened Sanctuary Park in Hotel Vidanta Nayarit.
From February 8 to 9, the event brought together 107 hotels from the region with just over 80 wholesalers from 13 countries + 99 companies from niche markets such as romance, luxury, golf, LGBTQ+, MICE for a total of 180 professionals in the tourism industry. With the objectives of these meeetings being to establish alliances and cooperative strategies between the commercial partners of the destinations and the hotel industry, determining what actions will be carried out to mainly promote the 2024-2025 winter season.
“The Puerto Vallarta – Riviera Nayarit synergy allows our visitors to enjoy two states and multiple destinations; in Nayarit, from sun and beach tourism in our Riviera Nayarit to mountains and Magical Towns, ensuring those attending this event will find something of interest,” said Juan Enrique Suarez del Real Tostado, Secretary of Tourism of Nayarit.
The presence of the romance, luxury, golf, LGBTQ+ and MICE markets, along with the renovation of the Puerto Vallarta International Convention Center and the great hotel offering, has resulted in what organizers are reporting as “record breaking “ more than 6 thousand business meetings.
For the state of Nayarit, these niche markets are of special importance to its tourism campaign and has taken the steps to be a “Virtuoso Preferred Destination”, as well as a member of USTOA (US Tour Operators Association), ASTA (Association of Travel Agents), ATTA (Adventure Tourism Industry Association ) and IGLTA (International Tourism Association). Nayarit is also a member of WTTC’s Hotel Basics, an initiative that seeks to promote sustainability in the hotel industry.
From February 8th to the 14th, participants took part in post trips across the state of Nayarit, each with a specific niche in an effort to position hotel properties and the destinations across the state in the minds of those who can develop and include the products in their sales.
“Gala Riviera Nayarit – Puerto Vallarta is one of the most effective channels to increase knowledge of the unseen parts of Mexico that we can so proudly offer to the world. The event’s ability to attract some of the most important decision makers in the world of travel is key to a successful season and beyond,” said Nayarit Tourism Minister Juan Enrique Suarez del Real Tostado. “As a state that has many new offers in the world of tourism, visibility in front of the right people is of great importance to work with. I congratulate all hoteliers, DMCs, tour operators, our Magical Towns and our new airport for being present and continuing many important conversations. “Without a doubt, this event and the alliance with Puerto Vallarta and the state of Jalisco is very positive, mainly by sharing the entry points through the airports of Puerto Vallarta and Guadalajara.
Nayarit emphasizes the capital’s airport, now the international airport of Riviera Nayarit, which was present at this edition of Gala to generate alliances with tour operators.
This airport is very close to the center and north of the coast of Nayarit, close to important areas such as San Blas, one of the main destinations in Mexico and one of the main destinations worldwide for bird watching, as well as iconic places such as the Magical Town of Jala, the Laguna de Santa Maria del Oro and the Sierra del Nayar.
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About Nayarit:
NAYARIT is a state in western Mexico, between the forested mountains of the Sierra Madre Occidental and the Pacific Ocean. More than beaches, there are also mountains, volcanoes, freshwater lagoons, colonial towns and people of ethnic groups: Coras, Huichols, Tepehuanos and Mexicaneros who allow you to enter and buy their crafts and share their festivities. This area is known as Valle Nayarit.
Riviera Nayarit, for its part, with its 192 miles of coastline, is home to the colonial city of San Blas, whose 16th-century San Basilio fort once protected the area from pirates. Just to the south are the surf-friendly beaches of Matanchén Bay, while to the north is the island of Mexcaltitán, considered the cradle of the Aztec civilization.
Contacto de medios:
Gustavo Rivas
